Position title
Offline Marketing Specialist
Description
Join Our Team at Helios Helmet: We're Hiring an Offline Marketing Expert!
At Helios Helmet, we're dedicated to producing top-tier welding helmets that combine safety, comfort, and innovation. Our commitment to protecting welders worldwide drives us to excel and push the boundaries of what's possible in welding safety equipment. As we expand our reach and influence, we're in search of a talented and creative Offline Marketing Expert to join our dynamic team. This role is crucial for amplifying our brand presence and driving our offline marketing strategies to new heights. If you're passionate about making a tangible impact and thrive in fast-paced, collaborative environments, Helios Helmet is your next home.
Responsibilities
- Develop and execute innovative offline marketing strategies to increase brand awareness and product reach, including but not limited to events, sponsorships, print advertising, and direct mail campaigns.
- Collaborate with the product development and sales teams to create compelling marketing materials and promotional campaigns that accurately represent our products and values.
- Manage the organization and execution of trade shows, exhibitions, and other events, ensuring Helios Helmet stands out in the industry.
- Conduct market research to identify new marketing opportunities, understand competitor strategies, and gather customer insights to inform our marketing tactics.
- Monitor, analyze, and report on the effectiveness of offline marketing activities, providing insights and recommendations for optimization and future strategies.
- Liaise with external vendors, partners, and media agencies to develop and maintain productive relationships, negotiating contracts to ensure cost-effective marketing solutions.
- Work closely with the digital marketing team to ensure a cohesive and integrated approach to the overall marketing strategy, maximizing the impact of all campaigns.
- Oversee the production of offline marketing materials, from initial concept to final execution, ensuring they are on-brand and meet high-quality standards.
- Manage and adhere to the marketing budget, ensuring efficient allocation of resources and maximum return on investment.
- Stay abreast of industry trends, marketing innovations, and competitor activities, leveraging this knowledge to keep Helios Helmet at the forefront of the market.
Qualifications
- Proven experience in offline marketing, preferably in the manufacturing or safety equipment sectors.
- Strong understanding of marketing principles, strategies, and techniques.
- Excellent organizational and project management skills, with a proven track record of successfully managing events and marketing campaigns.
- Creativity and ability to develop innovative marketing strategies that resonate with our target audience.
- Exceptional communication and negotiation skills.
- Ability to work collaboratively across teams and with external partners.
- Knowledge of the welding industry and safety equipment market is a plus.
Hiring organization
Employment Type
Full-time
Job Location
Vancouver, BC, Canada
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